Deadline: Not Specified
Context: Provides strategic media planning, oversight and implementation for Sierra Club communications. Leads clean energy/beyond coal communications work in assigned region. Writes long-term and rapid-response media outreach plans to position the Sierra Club and promote its national and regional conservation campaigns.
Oversees editorial production process for media communications, ensuring timely and accurate materials with a consistent tone and message. Develops relationships with regional and national reporters and producers, pitching stories, providing Sierra Club’s viewpoints and serving as a Sierra Club spokesperson.
Scope: The Deputy Press Secretary acts as a media strategist in their region for Beyond Coal issues, identifying opportunities and working with campaign staff to implement strategies. Also serves as a liaison between the Sierra Club and key media contacts, to develop relationships that advance the Sierra Club’s media coverage, serving regularly as a spokesperson. Researches and delivers reports for release to media, writes media messages, op-eds, press releases, talking points and other materials, and coordinates media events. Develops and implements paid media advertising campaigns when called for by the campaign strategy. When needed, works with coalition partners to guide the strategic objectives and communications tactics for the regional campaign.